Winw cultural landscape. Rioja

Wine landscapes are attracting a growing number of visitors. La Rioja has witnessed a significant rise in the last few years in the number of people attracted to wine culture who come to discover this land, enjoy its wines, explore its heritage and enjoy its food.
Tourism and the presence of visitors afford a great opportunity for developing the territory. Our heritage and our culture, is an attraction that captures the interest of all those who come to know us. But we must not forget that heritage and cultural landscape, in addition to attracting visitors, play an important role in our society.IMG_2176red

They are the basis of our identity and, as such, a fundamental factor of social cohesion. This is undoubtedly one of its core values.

Managing heritage properly requires an understanding of visitors, their tastes and habits, their preferences and occupations. This makes it possible to cover three key objectives:
• To properly manage visitor traffic to ensure the conservation of our heritage, both material and immaterial.
• To promote the coexistence of floating and local populations.
• To implement actions aimed at meeting visitor expectations.
The La Rioja DG Culture has launched a research project to collect comprehensive information on visitor behaviour, visits made to our heritage, preferences when selecting which places to visit and other details of interest so different actions can be planned allowing for a suitable territorial sustainability and heritage conservation strategy.
The nomination of La Rioja and Rioja Alavesa Wine and Vineyard Cultural Landscape as World Heritage should, above all, be a commitment to its preservation. All efforts to fulfil this purpose are without doubt a major step forward.